Rebranding Gemma Aesthetics into a Luxury Skin Care Clinic

Gemma Aesthetics

Gemma Aesthetics, a luxury small business, approached The Potting Shed with a burning desire to establish her own luxury skin clinic and carve out her own path as an independent entrepreneur. Tired of renting rooms and sharing profits with other beauty clinics, Gemmas is determined to build her own brand and create a thriving business of her own.
Brand Collateral
June 7, 2023

Identifying the Challenge

Gemma wanted to overcome the challenges of limited independence and profit sharing by establishing her own beauty clinic and building her own brand. She sought to break free from renting rooms in other beauty clinics and desired the autonomy to grow her business and create a luxury space that her clientele could feel confident and safe within.

The Potting Shed Approach

We need to craft a tailored Brand Experience!

Our approach for this project was rooted in understanding Gemma's aspirations and the unique challenges she faced as a small business owner in the skin care and aesthetics industry. As we say we love to deliver personalised solutions for each small business as there is no one size fits all solution. For Gemma we took a collaborative and strategic approach to ensure every aspect of the branding experience aligned with Gemma's vision for her new venture.

1. Brand Discovery

We engaged in conversations with Gemma to gain a better understanding of her goals, target audience and brand personality. Through the discovery phase, we identified key brand attributes that would set Gemma Aesthetics apart from competitors and resonate with her ideal clientele.

2. Brand Strategy

Here is where we applied our brand strategy expertise. We developed a visual roadmap that encompassed visual elements, messaging and touch points across carious platforms.

3. Brand Implementation

We took great care in designing a brand identity that would work seamlessly across all print and digital platforms – all that reflect Gemma's desired aesthetic and communicated her brand essence effectively. In parallel, our web design team worked closely with Gemma to create a visually stunning user-friendly website.

4. Building Strong Partnerships

Throughout the project, we maintained open lines of communication with Gemma, seeking her feedback and input at every stage of the process. This collaborative approach allowed us to fine-tune the branding elements and website, ensuring they accurately represented Gemma Aesthetics' unique identity and met her specific business needs.

Crafting the Solution

A complete Rebrand and Web Design Solution: Elevating Gemma Aesthetics to a Luxury Skin Care Clinic

To support Gemma in realising her dream of a successful luxury skin care clinic, we embarked on a rebranding journey! We began by crafting a fresh captivating brand identity that truly represented Gemma's vision and values. This included designing a range of high-quality print materials, such as luxe shopping bags, gift vouchers, business cards and in-clinic signage. Going the extra mile, Gemma also trusted us to create custom tissue paper and stickers, and social media templates ensuring that every consumer touch point reflected Gemma's unique brand identity.

But, we didn't stop there!

Understanding the importance of a strong online presence, we developed a brand-new one page website for Gemma. With an emphasis on seamless user experience, we integrated Gemma's own third-party booking system, providing her clients with a convenient and efficient way for clients to book appointments from the website. The website showcases Gemma's expertise and services, creating an engaging digital platform to attract and retain customers.

A Collaborative Experience.

Together Gemma sought the expertise of The Potting Shed Agency to transform her vision into reality. Together, we embarked on a transformative brand experience journey, that combined our strategic thinking and creative expertise empowering Gemma to step into the role of a successful skin clinic owner and make her mark on the industry.